Everything you need to know about our visual identity
Brand
Investor and corporate service needs worldwide have never been more complex
The increased compliance burden demands companies with extensive resources who can master the complexity. So service providers now have to be big, global with robust and efficient processes. But clients also want to feel loved. Service has to be attentive and truly personal, that’s how the long-term client relationships essential to success are formed. Professional expertise – Personal understanding. We offer this duality in our brand. Bringing together the rare combination of global expertise with a deep understanding of the needs of our clients. The duality of intellectual and emotional intelligence are the proven ingredients that ensure our clients’ success. Intellectual intelligence - Emotional intelligence. We are IQ-EQ. Know how. Know you.
How to write our name
When we're referring to ourselves without any visual identity elements we use a hyphen to connect the IQ and EQ. It’s also vitally important that we capitalise the letters of our name. We write IQ-EQ. The only exception to this is when referring to a specific entity e.g. IQ EQ Group
Type
For designed content:
Freight Sans Light
Freight Sans Book
Freight Sans Bold
For everyday content:
Arial Regular
Arial Bold
These are for use for all ‘EQ’ based headlines. The book/regular form is also used as body copy. Bold may be used for headings or opening paragraphs.
Photos
Our brands
We've a number of specialist service offerings and affiliate brands. For more information and resources, click below.
Cobranding and partnerships
Equal share
Production and brand ownership
Brand leader option 1
Brand leader option 2
